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Laura Fiorini is the great granddaughter of Achille and Margaretha who founded the Van de Velde Lingerie Company in Belgium in 1919. Her grandparents successfully developed the business from the 1950's through the 1980's.
In 1981, her father, Karel Van de Velde, created the topfashion brand MarieJo. In 1991, after the take-over of the German PrimaDonna brand,
turned it into a highly successful fashion collection for the fuller figure.
Today, Laura continues the family tradition by introducing MarieJo and PrimaDonna in Australia.
And as top of the range, the exclusive new Swiss fashion brand, “Shanada”.
The unsurpassed fit, comfort, quality and fashion of these European collections is offered to the discerning consumer, by appointment only.
The exclusive showroom has been styled by
the famous Italian-Swiss interior architect, Carlo Rampazzi.
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